Video Marketing Stats in the Middle East 2016 [Infographic]

Saudi Arabia and the UAE lead regionally and globally with 50% and 40% respectively (views from mobile devices). According to Ipso's 2014 Report, YouTube is the 3rd most-used app among UAE smartphone users.

The MENA region is the world's No.2 in terms of video views at 310 million views/day in Saudi Arabia, the average internet user watched 3X more than the average user in the US.

User Interaction

• 75% of online video viewers have interacted with an online video ad this month.
• 90% of users say that product videos are helpful in the decision process.
• 92% of mobile video consumers share videos with others.
• 75% of executives watch work-related videos on business websites are least once a week.
• 1/3 of all online activity is spent watching videos.
• 80% of users recall a video ad they viewed in the past 30 days.
• 36% of online consumers trust video ads.
• The average user is exposed to an average of 32.3 videos in a month.

Digital Video AD Spend

• 2011 – $2.00 Billion
• 2012 – $2.93 Billion
• 2013 – $4.14 Billion
• 2014 – $5.75 Billion
• 2015 – $6.99 Billion
• 2016 – $8.04 Billion *Projected

70% of B2B marketers use a form of online videos with their overall strategies.

The science behind it

• The human VOICE conveys emotion.
• The brain is hard-wired to trust the human FACE.
• MOVEMENT captures & keeps people’s attention.

Two hours of YouTube videos are uploaded in the MENA region per minute.

Top 10 YouTube Channels in UAE

AlAanTV

• Videos: 68,646
• Total views: 591,650,900

AlArabiya

• Videos: 33,944
• Total views: 566,421,770

Star Academy Arabia

• Videos: 4,219
• Total views: 482,607,950

Hussain Al Jassmi

• Videos: 178
• Total views: 447,331,618

Visit Dubai

• Videos: 577
• Total views: 170.799.459

ArabGT.com

• Videos: 1,736
• Total views: 152,900,782

Sky News

• Videos: 32,951
• Total views: 137,826,835

ETM International

• Videos: 47
• Total views: 98.089.444

The du Channel

• Videos: 1,022
• Total views: 73,446,472

Mansour Cartoon

• Videos: 34
• Total views: 66,218,015

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