PPC Ads in Dubai & Abu Dhabi

Pay Per Click marketing (PPC) is quite simple: search engines such as Google or Bing will allow businesses and individuals to buy listings in their search results. These listings appear with the organic, non-paid search results and advertisers can pay the search provider a specified amount per visitor that clicks on that listing to visit their website.

Google has about 67.3% market share in the US, but they control 88.87% in the UK when it comes to online searches. Because of Google’s massive reach, with 67.6% of all worldwide searches are performed on Google, it makes sense to want to advertise with Google where there is an audience.

Google AdWords works on an auction basis; this means that there is no fixed cost to show ads at the top of the search results. The cost per click (CPC) bid required depends on every competitor, their bids and the quality of all websites and ads in the auction for the specific search term. 

If your goal is to increase traffic to your website, you should focus on clicks, click-through rates (CTR) and CPC. You should keep an eye on keyword performance as this will help you identify which keywords are working better than others and which search terms are increasing traffic to your website.

The rating system for Google is known as the ‘Quality Score’. Each Keyword you have is given a quality score between 1 and 10 – 1 being the worst and 10 being the best – which will be based on the quality of the ad and the landing page triggered. What influences the ad rank is the quality score together with the bid.

Google and Bing both use an ad rating system that aims to quantify the quality of all advertisers’ ads.

A landing page is a page that users will arrive on when they click on your ads around the web. The landing page of any Google AdWords ad is the destination URL that will be specified in the ad, site link, or keyword. While an ad has to catch the user’s attention, the landing page needs to be able to provide the relevant content promised in the ad and attempt to convert a visitor into a customer.

Having keywords depends on your business and what you’re trying to achieve through online advertising. If you’re looking to increase brand awareness, then you should choose general keywords that will generate a lot of impressions. If you want to improve ROI and conversions, you should focus on specific keywords that relate to the theme of your ad.

Remarketing lets you show your ads more than once to users who have previously visited your website while they browse the web.

Ads that include product images and prices are sourced from ‘shopping’ campaigns on Google AdWords.

The CPC for keywords in AdWords campaigns will depend on the maximum CPC bid and the Quality Score: the higher your quality score, the less you would have to bid. The best way to decrease costs per click for a given set of keywords is to increase their Quality Score.