Programmatic Advertising (Display)
Based in Dubai, Grafdom is recognized as one of the leading programmatic advertising agencies in the Middle East, serving FMCG, Retail, Hospitality, Real Estate, Education and Healthcare clients of all sizes.
What is Programmatic?
Programmatic display combines big data and the latest technology with traditional display advertising. It allows our team to target and then re-target your customers on any device, based on their interests, behavior, location and demographics.
These days we can target users with relevant ads based on their interests, browsing history and demographic. High CTR = Higher Conversions.
We can target your customers wherever they are. And re-target them to remind them of your brand/ campaign. With the sophisticated attribution tools that we utilize, display is no longer just about branding
Our Programmatic Process
Network Selection
The most important part of planning any programmatic activity is selecting a network that is matches your target audience and meets your objectives. At Grafdom we keep the process simple and ensure the networks we use are fully transparent.
Strategy & Planning
To drive a successful campaign, we spend a lot of time understanding your KPIs and plan the programmatic activities that would achieve them. We work in close collaboration with your chosen network to ensure that your strategy is always heading in the right direction, be it a simple test, aggressive prospecting, retargeting or a combination.
Optimization
Once the ad creativesare integrated, we add value through optimization. As with any successful marketing endeavor, campaigns don’t simply run themselves. We analyze ad performance based on which websites your ads appear, who’s seeing your ads, they geographical reach of your ads and much more.
Remarketing & Retargeting
Our programmatic networks are pretty smart. The user data we capture is quite granular and allows us to use some very clever targeting. Through the course of a campaign we’re able to get valuable insights on users’ demographics data. This data can then be used to further optimize your campaigns and focus your budget on what really works for your brand.
Analytics & Reporting
Reporting is transparent and emphasizes where and how we have met your deliverables. We don’t believe that reporting for programmatic should be done in isolation, therefore we analyze data coherently with all other search activity to assess how programmatic is contributing to your overall marketing mix.
